We are excited to announce the publication of Cross Pacific Dining's first book, now available on Kindle.
Opening a Restaurant in America
Why This Book
After more than 10 years in Los Angeles, working inside the Japanese restaurant expansion industry, we've witnessed countless successes and failures firsthand.
What stood out was that most failures weren't caused by a lack of talent or passion. They simply didn't know what they didn't know. They got the order of decisions wrong. That alone was enough to make or break an entire venture.
Yet despite all these repeated patterns, there was no comprehensive guide addressing these realities. Someone had to write it. So we did.
What's Inside
Across 12 chapters, the book covers every critical decision point for entering the U.S. restaurant market:
- Chapters 1–3: Why America, understanding market differences, state selection strategy
- Chapters 4–6: Scalable business model design, staffing challenges, cost and litigation risks
- Chapters 7–8: Choosing local partners, making study tours count
- Chapters 9–10: Why people still try, and our personal mission
- Chapters 11–12: First steps, and the next wave of Japanese food in America
Who Should Read This
- Restaurant operators considering U.S. expansion
- F&B companies evaluating international growth
- Anyone who believes in the potential of Japanese food — and wants to deliver it the right way
A book to protect your dream from what you didn't know.
Want to go deeper after reading the book?
Book a 60-minute consultation ($100) to assess your situation and plan your next move.
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