2026.03.07
📖 New Book: What You Must Know Before Opening a Restaurant in America
Cross Pacific Dining's first book is now available on Kindle.
Announcement
2025.09.01
Designing a Menu for the American Market
Translation isn't enough. You need to redesign the entire ordering experience.
Menu Design
2025.10.15
Franchise vs. Company-Owned: How to Expand in America
There's no single right answer. The right model depends on where you are.
Expansion
2025.11.01
Starting with a Food Truck: A Smart First Step
You don't have to open a restaurant to test the market.
Startup
2025.11.15
How American Consumers Choose Restaurants
'If it's good, they'll come' doesn't work in America.
Consumer Psychology
2025.12.01
Restaurant Lease Negotiation: What You Must Know
Once you sign, there's no turning back. NNN, TI, and exit terms.
Legal
2026.01.01
Passing Health Department Inspections in America
Unannounced inspections, temperature logs, and public scores.
Operations
2026.01.15
Restaurant Social Media Marketing: What Actually Matters
Trying to do everything means doing nothing well.
Marketing
2026.02.01
Ghost Kitchens: Are They Actually Worth It?
Low startup costs are appealing. But the math isn't simple.
Business Model
2026.02.15
Why You Need an Exit Strategy Before You Open
People who don't plan how to stop can't stop when they should.
Strategy
2026.03.01
The First 100 Days After Opening
Opening day is the starting line, not the finish line.
Operations
2026.03.01
Why People Still Choose to Open Restaurants in America
After all the risks and challenges — why do people still try? What the American Dream looks like today.
Mindset
2026.02.15
The Japantown Trap — Why Success in Japanese Neighborhoods Doesn't Scale
Packed with Asian customers but empty everywhere else. The problem isn't your food — it's your front door.
Market Strategy
2026.01.15
Choosing Partners in America — Don't Confuse "Nice" with "Right"
How to evaluate lawyers, accountants, and local partners without falling into the language comfort trap.
Partners
2025.12.15
Costs and Lawsuits — The Landmines of U.S. Restaurant Ownership
Manager theft, ADA lawsuits, surprise bills. The hidden costs that nobody warns you about.
Costs & Risk
2025.12.01
First Location Is Art, Third Is Business — What It Takes to Scale
Why the artisan model stalls and how to design for growth from day one.
Business Model
2025.11.15
5 Tips to Make Your LA Study Tour Count
Turn your restaurant tour from sightseeing into real decision-making material.
Study Tour
2025.11.01
U.S. Restaurant Staffing — Why "Watch and Learn" Doesn't Work
Can't hire, can't retain, can't train. Building systems that protect your business.
Staffing
2025.10.15
California vs Texas vs New York — How to Choose Your First State
It's not which state is best — it's which state fits your business model.
State Selection
2025.10.01
Why Fast-Casual Is the Next Battlefield for Japanese Food
Chipotle and CAVA proved the formula. The next opportunity is Japanese food.
Trends
2025.09.15
7 Realities to Know Before Opening a Restaurant in America
From 10+ years in LA: the hard truths about costs, staffing, and competition nobody tells you upfront.
U.S. Expansion