What Ghost Kitchens Actually Are
Ghost kitchens are delivery-only facilities with no dining room. Orders come through Uber Eats, DoorDash, Grubhub. Lower rent, lower buildout costs, faster launch. They boomed during COVID.
Japanese Food Compatibility
Bowl dishes, curry, karaage work well. Sushi and ramen don't — quality drops during delivery. The key question: does your food taste good 30 minutes after it's made?
The Platform Fee Problem
Delivery platforms take 20–30% commission. When a third of your revenue goes to the platform, profitability becomes extremely tight. Volume helps, but margins stay thin.
Ghost Kitchens as a Testing Tool
The smartest use of ghost kitchens: market testing. Test your menu, test demand in different areas, test your operations. If it works, transition to a physical location with proven demand.
Opening a Restaurant in America
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